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Personal Brand · Career Change · LinkedIn

Build your Brand of Brilliance and reclaim your next chapter.

Expert coaching, strategy, and LinkedIn transformations for professionals ready to move forward — with someone all-in on your success.

1,000+
professionals coached & transformed
100%
referral-built practice
Peg Stookey, founder of MaxPotential U
Peg Stookey Career coach & brand strategist
Trusted by
ExecutivesDirectorsBusiness ownersActive retireesCareer changers
The Programs

Combine programs to customize your journey

Three ways to work together — mix and match to fit exactly where you are and where you're headed.

MaxMyBrand

Build your Brand of Brilliance

Comprehensive personal & business brand strategy to accelerate your career and business success.

  • A customized program to unearth your brand
  • LinkedIn profile, Company Page & résumé optimization
  • Bios, cover letters, interview & job-search prep
Is it right for you?

Pivot2Power

Reclaim your power

Signature change-readiness & resiliency coaching for your next career or business transition.

  • Change jobs, start a business, or retire on your terms
  • Answer "what's next?" with clarity
  • 4–12 coached sessions & exercises
Is it right for you?

Not sure where to start? A free 30-minute intro call will point you to the right path.

Peg Stookey
My Mantra
"Lift as you climb."
Hello, I'm Peg

A lattice navigator, in your corner.

My Mission

To ensure my clients never feel alone on their journey — and end up exponentially happier and more confident than before we met.

My Approach

I'm all-in on your success, helping you answer "what do I want to be when I grow up?" and "how do I maximize my brand?" We usually start with a quick LinkedIn makeover, then dive into your customized program.

Careers don't always follow a straight path. Like mine, yours may feel more like traversing a lattice than climbing the typical corporate ladder — and I'm perfectly happy to be your lattice navigator.

I'm the founder of MaxPotential U and the creator of programs designed to help professionals climb the ladders and lattices of their careers. I take a positive, strengths-based approach to help clients move forward — and to date I've coached, taught, and strategized with over 1,000 executives, directors, managers, business owners, active retirees, and students.

"Change almost never fails because it's too early. It almost always fails because it's too late." — Seth Godin, Peg's favorite quote

If you're visiting this site, you might be in — or contemplating — a change. I'd love to hear your career story as well as your future dreams.

In Their Words

What others are saying about Peg

A practice built almost entirely on referrals — here's why.

Good Questions

Frequently asked

Still wondering about something? A quick question is always welcome.

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what's next.

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